Market Share Reporter (MSR)

Market Share Reporter (MSR) presents comparative business statistics in a clear, straightforward manner. Each entry features a descriptive title; data and market description; a list of producers/products along with their market share; and cites original sources.

The remainder of this page is divided into the following sections:

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Section 1: Scope

Market Share Reporter (MSR) presents market share reports on U.S. and international markets compiled from periodical literature, providing a unique resource for competitive analysis, diversification planning, marketing research, and other forms of economic and policy analysis.

Categories of Market Shares

Entries in MSR fall into five broad categories. Items were included if they showed the relative strengths of participants in a market or provided subdivisions of economic activity in some manner that could assist the analyst.

Corporate market shares show the names of companies that participate in an industry, produce a product, or provide a service. Each company’s market share is shown as a percent of total industry or product sales for a defi ned period, usually a year. In some cases, the company’s share represents the share of the sales of the companies shown (group total)—because shares of the total market were not cited in the source or were not relevant. In some entries, brand information appears after the company name.

Institutional shares are like corporate shares but show the shares of other kinds of organizations. The most common institutional entries in MSR display the shares of states, provinces, or regions in an activity. The shares of not-for-profi t organizations in some economic or service functions fall under this heading.

Brand market shares are similar to corporate shares with the difference that brand names are shown. Brand names include equivalent categories such as the names of television programs, magazines, publishers’ imprints, etc. In some cases, the names of corporations appear after the brand name.

Product, commodity, service, and facility shares feature a broad category (e.g. household appliances) and show how the category is subdivided into components (e.g. refrigerators, ranges, washing machines, dryers, and dishwashers). Entries under this category cover products (autos, lawnmowers, polyethylene, etc.), commodities (cattle, grains, crops), services (telephone, childcare), and facilities (port berths, hotel suites, etc.).

Other shares. MSR includes a number of entries that show subdivisions, breakdowns, and shares that do not fi t neatly into the above categorizations but properly belong in such a book because they shed light on public policy, foreign trade, and other subjects of general interest. These items include, for instance, subdivisions of governmental expenditures, environmental issues, and the like.


Market Share Reporter (MSR) reports on published market shares rather than attempting exhaustive coverage of the market shares, say, of all major corporations and of all products and services. Despite this limitation, MSR holds share information on thousands of companies, brands, and product, commodity, service, and facility categories. Several entries are usually available for each industry group in the SIC classification; omitted groups are those that do not play a conventional role in the market, e.g., Private Households (SIC 88).

MSR tends to refl ect the current concerns of the business press. In addition to being a source of market share data, it mirrors journalistic preoccupations, issues in the business community, and events abroad. Important and controversial industries and activities get most of the ink. Heavy coverage is provided in those areas that are:

Variation in coverage from one edition to the next is due in part to publication cycles of sources and a different mix of brokerage house reports for the period covered (due to shifting interests within the investment community).

Section 2: Method of Compilation

In many cases, several entries are provided on a subject each citing the same companies. No attempt was made to eliminate such seeming duplication if the publishing and/or original sources were different and the market shares were not identical. Those who work with such data know that market share reports are often little more than the "best guesses" of knowledgeable observers rather than precise measurements. To the planner or analyst, variant reports about an industry’s market shares are useful for interpreting the data.

Market shares were gathered from newspapers, magazines, newsletters, government reports, market research studies and press releases. Each edition compiles data from the previous three to four years. As a rule, material on market share data for the most current year available were used by preference; in response to reader requests, we have included historical data when available. In some instances, information for earlier years was included if the category was unique or if the earlier year was necessary for context. In a number of cases, projections for the future were also included.

The user may deem some of the entries covering the global marketplace "old." However, it is important to note that when analyzing the international marketplace the most recent data available may indeed be several years old. Such data are kept to a minimum and are used only if the share provides coverage of an unusual market or a popular, competitive one (diapers or toiletries, for example).

Section 3: What You'll Find in a MSR Entry and Searchable Fields

Market Share Reporter is a compilation of published market share reports on corporate, brand, product, service and commodity market shares covering private and public sector activities worldwide. The main method used to store entries is by name of the report; however, there many ways to find entries, including by Keyword, or by some other specific field of data using Advanced Search (refer to the Corresponding Advanced Search Index(es) column in the table below).

When you search for entries, your search results will show the main fields of data, enough to give you a brief view of the report. The full entry can be viewed on the entry display page by selecting the entry name from your results list.

Tip: The table below lists the kinds of information you will find in the entries in this eDirectory. Note that not all fields are present in every entry.

The Corresponding Advanced Search Index(es) column lists which Advanced Search index to use to search that field.

Field of Information Description Corresponding Advanced Search Index(es)
Name of the Report Describes the market share report and may give specific dates covered. Where applicable, the report name will indicate if the data presented is for a particular country, state, city or region. An entry may address a global market ("Top Computer Makers Worldwide"). In such entries, the title will feature "worldwide" or "global" so that the user understands the market being discussed.

Many entries do not feature any geographical reference in the title. In these instances, the entries are referring to the market in the United States. Market data on the United States make up well over half the entries in this directory.

Some examples include: "Top Beverage Brands, 2006" or "Global Electricity Consumption" or "Leading Homeowners Insurers in California" or "Auto Sales by Segment, 2006".
Name (ti)
Keyword (ke)
Note Block The note provides contextual information about the entry to make the data more understandable. Special notes about the data, information about time periods covered, market totals, and other comments are provided. Self-explanatory entries do not have a note block. Keyword (ke)
Market Share Data Shows the actual data in two or more columns. In most cases, individual rows of data in the body are arranged in descending order, with the largest market share holder heading the list.

Tables showing percentage breakdowns may add to less than 100 or fractionally more than 100 due to rounding. In those cases where only a few leading participants in a market are shown, the total of the shares may be substantially less than 100.

In a relatively small number of entries, actual unit or dollar information is provided rather than share information in percent. In such cases, the denomination of the unit (tons, gallons, $) and its magnitude (thousands, indicated by 000, millions indicated by mil., and billions indicated by bil.) are mentioned in the note block or are shown in the column header.

Data in some entries are based on different kinds of currencies and different weight and liquid measures. Where necessary, the unit is identifi ed in the note block or in the column header. Examples are long tons, short tons, metric tons or Canadian dollars, etc.

The Resource Type index lets you search for reports based on the type of data contained in the table rows: companies; brands; geographic regions; and products, commodities, services, and facilities.
Description (de)
Resource Type (rt)
Source All entries cite the source of the table, the date of publication, and the page number (if given). In many cases, the publisher obtained the information from another source (primary source); in all such cases, the primary source is also shown. (A primary source refers to the source that originated the market data; a secondary source refers to a source that reproduced or quoted the data from another source. Not all entries in MSR have both a primary and secondary source.)

The majority of entries were extracted from newspapers and from general purpose, trade, and technical periodicals normally available in larger public, special, or university libraries. Many World Wide Web sources have also been used. For these sources the citation includes the Web address, the date on which the article was retrieved, and, if possible, the title of the article or report. If the data comes from a report or a press release the source will provide the publication date.
Subject(s) Lists the broad or general product or service category of the entry. Subject Category (sy)
SIC Lists the Standard Industrial Classification (SIC) code(s), which are a way of associating an organization with one or more industries based on hierarchical categories.

SIC codes listed for an entry are active links. Click on a code to perform a search in Gale Directory Library for all entries referencing that code.
SIC (ss)
Keyword (ke)
NAICS North American Industry Classification System (NAICS) is a six digit classification system that covers 20 sectors and more than 1,100 industries.

NAICS codes listed for an entry are active links. Click on a code to perform a search in Gale Directory Library for all entries referencing that code.
NAICS (ns)
Keyword (ke)
Source Citation Bibliographic information for citing the displayed entry within this directory, along with a How to Cite link.  
Gale Document Number Displays the document's unique identifying number.  

Section 4: Comments and Suggestions Welcome

Comments on MSR or suggestions for improvement of its usefulness, format, and coverage are always welcome. Although every effort is made to maintain accuracy, errors may occasionally occur; the editors will be grateful if these are called to their attention. Please contact:

Market Share Reporter
Gale, Cengage Learning
27500 Drake Rd.
Farmington Hills, MI 48331-3535

Phone: (248) 699-4253
Toll-free: 800-877-GALE
Fax: (248) 699-8069

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Related topics:

  • Welcome to Gale Directory Library
  • Product Overview
  • Acknowledgments
  • Advanced Search Indexes Based on the Publication(s) You Choose