The Keyword option of Basic Search searches significant fields in entries. Select this radio button to search a broader range of fields than searching by Entity Name or by Subject.
The actual fields searched by Keyword depend on the eDirectory you are currently searching and may include fields such as entity name, variant company name, ticker symbol, description, officers, parent company information, publication title, SIC, NAICS, section heading and others.
The Subject option of Basic Search is a good search to use when looking for information about topics, people, products, locations, organizations, and so on. If a Subject search is not producing enough results, broaden your search by using the Keyword option.
|Note: Not all content supports subject searching.|